The Helping Hand Campaign


The Helping Hand campaign is a fundraising initiative organized annually by Japanese Red Cross Society (JRCS) with NHK. It aims to raise funds to help people around the world that are suffering as a result of disaster, war, famine and disease. After the Great East Japan Earthquake and Tsunami, the affected areas received the warm support of more than 160 countries and regions around the world. Let’s not forget to support each other (“Tasukeai” Helping Hand Campaign). Let’s consider what we can do to help people in need of humanitarian assistance around the world.

Please donate to this campaign to protect human lives, health and dignity.Your donations will help people around the world in need of humanitarian assistance. The donation will be sent to support victims of conflicting victims of disaster, and to protect people who are vulnerable to disease.

Please donate from here.

Assisting victims of conflict

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Armed conflict takes on many forms. War between States is one that is fortunately infrequent in this day and age. There are, however, many armed conflicts unfolding around the world, that are caused by rivalry among different ethnic/religious groups, or clashes between government forces and rebel groups. There is an endless stream of civilian casualties arising from all of the above, particularly in the Middle East, and in African countries. Many people are forced to flee their homes, leaving behind all their possessions. When these people take shelter in refugee camps they often lack food, water and basic health care services. Aside from the immediate need for emergency supplies and medical assistance, these people eventually require help to restore their livelihoods if and when they are able to return home. There is also a continuing need for wide-ranging support programs that help people track down and reunite with their missing family members.

Assisting victims of disaster

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(c) IFRC

Many areas in the world are afflicted by earthquakes, tsunamis, typhoons, and drought. In 2012 a total of 552 major natural disasters occurred. Natural disasters strike with an indiscriminate ferocity and wreak havoc in people’s lives. For example, Typhoon Haiyan battered the Philippines in November with destructive winds of more than 300kph, causing thousands to lose their lives.Every year, more than 100,000 precious lives are lost due to natural disasters and 250,000 are severely affected in various ways (many lose their home, their livelihood and/or loved ones). In the Asia and Oceania region in particular, the monsoon season and frequent typhoons and cyclones come hand-in-hand with heavy rain and wind. It causes flooding and landslides every year. Such disasters bring long-term threats to people’s lives in a variety of ways. For example, there are many people who lose their possessions when their homes are inundated or destroyed, and some lose their livelihoods after their crops are damaged by the unforgiving weather conditions. Many also catch infectious diseases as a result of the unhygienic living conditions that result from disasters. These people need humanitarian assistance in the form of emergency food aid, safe drinking water, and technical support in rebuilding their lives: they need help to rebuild their homes, plant new crops and renew livestock.

Protecting people from disease

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Many people struggle with poverty and lack access to adequate health care, especially those living in developing countries. These people get sick and can die from treatable or preventable diseases. 7.6 million children die every year before reaching the age of five.Sub-Saharan Africa has the highest infant mortality rate (under-5 years old). This is due in part to the lack of proper nutrition and health care, which can lead to a higher prevalence of diarrhea, pneumonia, malaria, measles and premature births. In response to this situation, the Japanese Red Cross Society (JRCS) is doing the following: ensuring that pregnant women can give birth in as safe an environment as possible; training local nurses and volunteers to conduct health check-ups around villages in remote areas; disseminating knowledge about hygiene and basic health care, as well as the importance of regular check-ups at qualified health care centers for pregnant women. Mothers and pregnant women who regularly visit the healthcare facilities are given delivery medical kits called “Mama Bags,” which contain the basic medical resources needed for safe childbirth. In order to protect new-born babies from disease, and to make sure children can grow in a safe and healthy manner, it is important to improve the local community’s hygiene in a sustainable way.

Please donate from here.