[Media Advisory] Fundraising Campaign with NHK and Red Cross starts in December

The“TASUKEAI”(Helping Hand) Campaign, organized by Japanese Red Cross Society(JRCS) in collaboration with Japan Broadcasting Corporation(NHK) will start from 1st December. This campaign aims to raise funds for helping people affected by natural disasters or conflicts overseas and to support sustainable development in developing countries. It has run every year in December since 1983 and a total of 21.2 billion JPY has been raised in last 29 years. This campaign enables the 187 Red Cross and Red Crescent societies around the word to run the life-saving programmes.

After the Great East Japan earthquake and tsunami last year, JRCS received 100 billion JPY from more than 160 countries. Some of donor countries are the places which had been supported by “Tasukeai(Helping Hand)” funds in the past. With this year’s campaign theme “Let’s not forget the Tasukeai”.(Japanese words“Tasukeai”means helping each other.), JRCS would like to ask everyone in Japan to donate for people in overseas who are in need of humanitarian assistance.

NHK will broadcast a special programme on 24th November to show how the donations are used, and run public service announcements throughout the month. Red Cross volunteers will stand on the streets to collect donations in 47 prefectures, and many other events such as charity sales, concerts are planned by NHK and JRCS. Media are welcome to join our event or help inform the public in Japan about this campaign.

Donation Account
Name of Bank: Japan Post Bank
Account No.: 0012-5-220
Payee Name: The Japanese Red Cross Society

Donations are accepted at JRCS Chapters, NHK Chapters, and other banks around the nation. Please see our web site for more details. (http://www.jrc-kaigai.jp/)

Donation goes to;
This year the campaign aims to raise 830 million JPY to support the victims of conflict through the International Committee of the Red Cross(ICRC), and those affected by natural disasters through the International Federation of Red Cross and Red Crescent Societies(IFRC). Donations also go to JRCS’s bilateral projects with countries including Kenya, Uganda, Nepal, the Philippines and Myanmar.

For more information about this campaign, please contact below;
Japanese Red Cross Communication Office
Tel: 03-3437-7071
Email: koho@jrc.or.jp